Together, we can create a purposeful brand identity that gives a voice to what matters while reflecting your value. I specialize in creating custom brand identities for small businesses who want to amplify what makes them unique and translate it into memorable designs with functional beauty.
After booking your project and determining the purpose behind your designs, you’ll complete a comprehensive branding questionnaire. Your responses will inspire me as I create your brand strategy. You’ll be presented with a 15+ page strategy document to review.
In my favorite phase of a brand identity project, this is when your goals, strategy, and visual direction will come together! I’ll start by creating two unique logo concepts and present them to you for revisions. We will go through up to two rounds of refinement on your selected concept to get it just right.
After your brand is finalized, I’ll work on designing any print and digital collateral items you’ve selected. Once all is approved and finalized, I’ll package up your files and collateral and send you your download link.
Working with Urban Mast was a fantastic experience. Alee is very well-organized, communicative, friendly, and makes a non-designer able to understand design choices. Before partnering with Urban Mast I had no idea what my brand actually was, and Alee helped me uncover the goals I wanted to reach toward and how to visually represent that to my clients. My investment working with Urban Mast left me with a confident, professional, and welcoming brand that makes me excited to take my business to the next level! — Korrin Bishop Writing & Editing
In-depth brand strategy
Visual direction prior to design
Two original logo design concepts
Up to two rounds of refinement on your concept selection
Primary logo
Secondary logo
Submark and/or watermark
Brand mark/favicon
2-3 patterns and/or textures
Curated font system
Curated color palette
In-depth brand guidelines
All final logos/marks saved for you in web format (PNG), print format (JPG) and vector format (EPS, PDF, SVG).
4-5 Weeks
$4,800
Split into 2 equal payments. A non-refundable 50% payment will be due upon acceptance of project proposal. Final 50% will be due upon project completion.
Any variety of items available for add on to any brand/web package. A few common add-ons:
Stationery
Menu design
Coasters
Flyers
Submit your request here
30 minute website consultation prior to starting web design
Fully custom, responsive website built in Squarespace
Design of homepage and up to 5 content pages (starting at $250 for each additional page)
Custom 404 page
Assistance with domain purchase or connecting an existing domain
Assistance with your Squarespace sign up and subscription
20% Squarespace discount on your first year if paid annually
Custom Squarespace training video specific to your website
2 weeks tech support on your website after launch
Typical timeline is about 3-4 weeks
$3,000
Split into 2 equal payments. A non-refundable 50% payment will be due upon acceptance of project proposal. Final 50% will be due upon project completion.
Working with Urban Mast was so fun and easy! She made the process seamless from start to finish by providing updates, details and asking feedback questions along the way. I had an absolute blast with her while creating my timeless brand for my photography business. I highly recommend her to anybody that wants a variety of different branding options for your business! — Alex of Alexandra Lynn Photography
Working with Alee was wonderful! She was professional in every way possible - from our scheduled meetings, to her presentation of ideas, to her answering every question that we had - she did it all with a smile on her face. Her creativity was beyond belief. She took what we described our shop to be, months before it would open, and created our brand. I'm so thankful for her ideas and collaboration. — John of Yellowbird Coffee Bar
The lead time for each project is determined by my current design calendar, but I can usually begin a brand identity design project within 1-2 months. If you have a fast-approaching timeline, please note this in your inquiry form and I’ll do my best to accommodate you.
The timeline of your project will depend on the package you invest in. This can range from 4-5 weeks for brand design and 3-4 weeks for website design
Each brand design package is broken into two payments. The first is a non-refundable 50% deposit that is due when your proposal is accepted in order to officially book your calendar. The final 50% payment is due after we finalize and wrap up your project. For brand design packages that include website design, it is split into three payments: the first upon proposal acceptance, the second after the brand design is complete, and the last payment when the website design is finished.
This is a great question! I will send a questionnaire with everything I need in order to complete the first discovery phase of our project. Think of it as fun homework! This questionnaire will help you determine your brand strategy and build a strong foundation we can start building your identity from. Rest assured, I’ll guide you through the whole process.
Absolutely! I do, however, recommend small business owners establish their brand identity first. Once it is finished, we can work together on any of your graphic design or print collateral projects. I’ll make sure every design is consistent with your logo and visual branding. Contact me today for a custom quote!
Hi, I’m Alee!
Whether you’re looking to reimagine your current brand identity or build a new brand from the ground up, I’ll help you revisit your strategy and clarify your purpose so every decision we make has meaning.
I’ll thoughtfully guide you through every intentional step of my design process, steering us in the right direction toward a brand identity that connects with your ideal audience and effortlessly feels like you.
