Working with Urban Mast was a fantastic experience. Alee is very well-organized, communicative, friendly, and makes a non-designer able to understand design choices. Before partnering with Urban Mast
Korrin Bishop Writing & Editing
Before you speak, your brand’s design is already communicating with your audience, but is it visually communicating the right message?
Together, we can create a purposeful brand identity that gives a voice to what matters while reflecting your value. I specialize in creating custom brand identities for small businesses who want to amplify what makes them unique and translate it into memorable designs with functional beauty.
THE MAGIC IS IN THE DETAILS
LET’S REFINE YOUR MESSAGE THROUGH YOUR BRANDING DESIGN.
Hi, I’M ALEE!
Whether you’re looking to reimagine your current brand identity or build a new brand from the ground up, I’ll help you revisit your strategy and clarify your purpose so every decision we make has meaning.
I’ll thoughtfully guide you through every intentional step of my design process, steering us in the right direction toward a brand identity that connects with your ideal audience and effortlessly feels like you.
BRANDING PROCESS
DISCOVER
After booking your project and determining the purpose behind your designs, you’ll complete a comprehensive branding questionnaire. Your responses will inspire me as I create your moodboard and creative brief.
DESIGN
In my favorite phase of a brand identity project, this is when your goals, strategy, and visual direction will come together! I’ll start by creating two unique logo concepts and present them to you for revisions.
DELIVER
As we work together to refine your desired logo concept, I’ll finalize the rest of your brand identity. Then I’ll package and send your final files through email before we celebrate the launch of your new brand designs!
BRANDING PACKAGES
+ BUSINESS STARTER
INCLUDES:
- Initial strategy consultation
- Brand discovery process
- Curated moodboard & color palette
- 2 original logo design concepts (with 2 revisions on the concept you select)
- 1 final logo design
- 1 submark
- Typography and font selection
- Branding style board
- Ownership of all branding files
INVESTMENT: $1,100
Perfect for solo entrepreneurs and small teams who are looking to confidently launch their business
+ BUSINESS ESSENTIALS
INCLUDES:
Everything from the Business Starter package
PLUS
- 1-3 patterns or textures
- 1 tagline mark
- Social media launch graphics (Facebook banner and Instagram Post)
- Business card design
- Stationery design (choice of letterhead & envelope OR note card & envelope)
- Comprehensive brand style guide
- Ownership of all branding files
INVESTMENT: $1,500
Perfect for established small businesses who want a brand identity that’s strategically built for the long-term
+ FULL BRANDING EXPERIENCE
INCLUDES:
Everything from the Business Essentials package
PLUS
- Branded website design built in Squarespace
- Includes Homepage and up to 5 interior pages
- Desktop, mobile & SEO friendly
- Squarespace training session
- 1 week of tech support on your website after the launch
INVESTMENT: $2,500
Perfect for established small businesses who want a consistent and cohesive online presence on all platforms
“Working with Urban Mast was so fun and easy! She made the process seamless from start to finish by providing updates, details and asking feedback questions along the way. I had an absolute blast with her while creating my timeless brand for my photography business. I highly recommend her to anybody that wants a variety of different branding options for your business!”
“Working with Alee was wonderful! She was professional in every way possible - from our scheduled meetings, to her presentation of ideas, to her answering every question that we had - she did it all with a smile on her face. Her creativity was beyond belief. She took what we described our shop to be, months before it would open, and created our brand. I’m so thankful for her ideas and collaboration.”
