The Clubhouse Wellness

Category: Service Provider, Medspa

Services

Branding

Website Design

Building Signage

Creative Direction

Merch Design

Event Planning

Ongoing Creative Partnership

Overview

The Clubhouse Wellness is a luxury medspa based in Mendota Heights, MN. Founders Joe and Charlie approached us in the early stages of their business, when their clinic was still being planned and built. They were looking for a creative team to help bring their vision of a refined, country-club-inspired wellness center to life.

From the start, their concept stood out. Unlike many medspas that primarily cater to women, The Clubhouse Wellness set out to create an inclusive space that appeals equally to both men and women—a significant gap in the wellness industry. This allowed us to move away from the typical soft, airy aesthetic often seen in medspa branding and instead lean into a more sophisticated, masculine energy that would feel approachable and aspirational for everyone.

Through our brand strategy process, we defined a visual direction rooted in the timeless elegance of Ralph Lauren with the modern charisma of a David Beckham-inspired avatar. The final brand features a clean, refined script wordmark anchored by an intertwining monogram—offering balance, versatility, and a sense of effortless prestige.

Once the brand identity was complete, we collaborated with photographer Lexie of LK Creative Co. to bring the visual story to life through photography. Lexie led the creative direction for the shoot, while our team supported with custom-designed props and creative oversight on set to ensure every detail aligned seamlessly with our established strategy.

We then moved into website design, crafting a custom web experience to accommodate the brand’s extensive service offerings and educational content. The final site blends visual sophistication with clarity, providing a seamless digital extension of The Clubhouse Wellness brand.

Today, we continue to partner with The Clubhouse Wellness on an ongoing basis—supporting them with creative direction, marketing materials, and website updates as their brand continues to grow and evolve.